I created an advertisement campaign for the 2026 National Book Festival in Washington, D.C. Since it is the United States' 250th anniversary, I used the nation's bird, a key patriotic symbol of the country, as the main image. I combined old traditional books with modern layout and type design to reflect America and its book lovers of the past and present day.
Deliverables: Bus shelter, bus wrap, three digital ads,
Instagram carousel, three metro cards, poster.
Instagram carousel, three metro cards, poster.
