Lollapalooza is rebranded with a sleek, playful identity that reflects the energy and power of its modern day musicians and music lovers. The magenta and yellow colors embody the festival's day and night time events, while the various letter-based patterns reflect the variety of performers and attendees that come to the festival each year.
Deliverables: Custom logotype and patterns, business suite, employee badge, merchandise, brochure, billboard and banner advertisements, app logo, website landing page, poster, brand guidelines booklet.
